May 18, 2015
How do people view you? Do they see you as a hard worker, a real professional, even an expert in the sports industry? Or do they perceive you as an average employee who clocks-in and clocks-out and never puts in the extra effort? The image you project, and how people perceive you, is your personal brand.
The overall goal for branding yourself should be to differentiate yourself within the profession by providing great value to your sports organization and to the industry as a whole. The following six recommendations will help you begin to develop your personal brand and help you to create a strong brand image. . . (More)
Your Personal Sales Pitch: A Necessary Career Development Tool
May 11, 2015
As a Graduate Assistant in the Marketing Department at a mid-major Division I athletic department, Josh was attending the NACDA Convention last June. He was studying for his master’s degree in Athletic Administration and his career goal was to become an athletic director. As he left his hotel room on the 10th floor, he entered the elevator and became face-to-face with the athletic director he’s wanted to meet. Josh was prepared for this moment. Earlier in the year he attended a careers seminar that featured a career development specialist.
As the doors of the elevator closed, Josh reached out his hand and said, “Hello Mr. Smith, my name is Josh Roberts.” This begun a 20 second conversation where Josh was able to introduce himself and Mr. Smith suggested that Josh contact him after the conference.
This type of introduction happens at every convention . . . (More)
Preparing For Your Upcoming Interview
April 27, 2015
Being organized and prepared for your upcoming interview is one of the keys for getting the job. As you prepare for your interview you need to gather information such as who is the hiring manager, who is on the search committee, and who can influence the hiring process. This type of information is important so you can be strategic in your approach. But this is just one of five recommendations for preparing for your upcoming interview.
Interviewing is both an art and a science. It is a science in that there are strategies and techniques you can use that will give you an advantage in the job search process. It is an art, however, in how you execute these strategies and techniques. Below are five strategies that you need to properly execute that will help you to become prepared for your upcoming interview. . . (More)
The Top 10 Interview Questions In College Sports
April 20, 2015
Emily is extremely nervous as she prepares for her upcoming interview. After five years of college, Emily is finally graduating with her master's degree in Sports Management. While attending college, Emily has been fortunate to be able to work in the ticket office within the athletics department. As her final semester is winding down, and her job applications have increased in number, she has finally secured her first job interview.
When Emily was invited for the interview, she began to research the strategies and techniques she should use in order to ace her interview. One of the findings she came across was a list of the top 10 interview questions that are typically asked during an interview within an athletics department. Below is the list of questions she discovered in her research. . . (More)
What's The Best Way To Get A Job In College Sports?
April 13, 2015
As a professor in Sports Management, having been a college athletics director, and having written a book about getting a job in college sports, I'm asked all of the time, "What's the best way to get a job in college sports?" The formula is relatively simple. Whether you're a veteran in the industry, or just starting out, the process for getting a job in college sports is to follow your passion, develop your skills, gain experience, and build a strong network.
Follow Your Passion - When you follow your passion, you tend to work hard because you enjoy what you do. Your work is not a job; it is an enjoyable pursuit. In a recent article about finding your passion, John Maxwell suggests. . . (More)
To Succeed In Your Career, You Need To Develop Your Skills
March 30, 2015
To be successful in your career you need to know the basic fundamental skills of your profession, and be able to perform these skills with great precision and accuracy. Whether it’s coaching or athletic administration, the first step toward effective skill development is for you to learn how to properly perform the tasks of your job.
So what are the basic fundamentals of your job? As a coach you need to know the skills, strategies, techniques, and schemes that you will teach to your players and team. You also need to understand human behavior, motivation, and recruiting. As an administrator, you need to understand the basics of your endeavor. For example if you are in marketing you need to know the skills associated with product development, pricing strategies, supply and demand theory, promotional techniques, customer service, techniques for effective selling, and social media. . . (More)
Branding Yourself In The Sports Industry
March 23, 2015
Ben is a graduate assistant in the marketing office of a mid-major Division I athletic department on the East Coast. His career goal is to work in college sports. He could see himself being a Division I athletic director someday. Ben's advisor and professor, within his sports management master's degree program, is a former college athletic director.
In tonight's sports marketing class, Dr. Thomas (Dr. T) is discussing the issue of branding. While the lecture is geared toward the branding of a sports organization, the conversation turned towards the branding of an individual as the students are beginning to search for a job.
During the class discussion, Dr. T suggested that the students think deeply about their personal brand. He went on to mention that each student should have a personal branding strategy. . . (More)
How To Write A Quality Cover Letter
March 9, 2015
Most people tend to place a considerable amount of attention on producing a quality resume, but what about your cover letter? A resume is a relatively static document that only changes when you receive more education or gain additional experiences. The cover letter, however, needs to be adjusted with every new job application.
This constant need to update your cover letter makes this a dynamic document that must be changed, tweaked, adjusted and personalized for every new job application you submit. In order for your cover letter to be effective, you will want to be strategic in how you write the letter. In particular, you will want to understand the purpose of your cover letter, write the letter so it is specific to the organization and the position, and make sure . . . (More)
How To Recover From a Botched Interview Answer
March 2, 2015
An interview is often quite similar to a theatrical play. While an actor has to know their lines within the play, you too need to know your lines during a job interview. The lines in an interview are your answers to interview questions. But what happens when you either forget your lines or you begin to answer the question incorrectly?
If your mind goes blank or you find yourself rambling in your answer, you should (a) catch yourself rambling or searching for an answer, (b) take a deep breath, (c) compose yourself, and (d) consider using your Personal Sales Pitch to answer the question. Many answers to interview questions can be answered by . . . (More)
Your Body Language Is Important During An Interview
February 23, 2015
Jessica is nervously excited as she answers her cell phone. She knows that the caller is the chair of the athletics search committee. Jessica has been anticipating this call and she is hoping to be offered the job as the new compliance director at state university.
Ten days ago, state university brought Jessica to campus for her interview. She was the first of three candidates to visit campus, and she felt that the interview went well. Feedback from previous interviews was that Jessica didn't have the best body language in social settings, and she was perceived as being insecure or distant. To improve her social skills Jessica began reading various articles and books in an attempt to improve her body language. In her research, she came across. . . (More)
Your Job Search: How Hungry Are You?
February 9, 2015
How bad do you want to work in the sports industry? If you truly want to make it in the sports field, you have to be hungry, hungry to achieve your goal.
Hunger is an extreme desire to achieve your goals and objectives. When you're hungry, nothing will stand in your way. You will make the necessary sacrifices, you will work hard, and you will stay focused on your goal. It doesn't mean that you will operate with a "win at all cost" attitude that will hurt others just so you can get what you want, quite the opposite. When you're hungry you will. . . (More)
Your Sales Pitch Is Key To Landing The Job
September 29, 2014
As you begin to search for your next job, you will need to create a well-written personal sales pitch. Your personal sales pitch is a key fundamental tool that will be used in your cover letter, for answering interview questions, and in your follow-up after the interview.
Your sales pitch, also known as an elevator speech, is composed of three sections - a summary of your resume; a listing of your skills, abilities and traits; and a description of your current situation. Depending upon the question you are being asked, you could answer it with the entire pitch, or with one of the three subsections.
For example, if you were asked the question "What is your experience in working in this industry", you would answer this question by reciting your first section, the summary of your resume. If you were asked the questions . . . (More)
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Head Men's Basketball Coach
I just finished your book, which is definitely more than just a book but a resource that I can continue to look back and reference. One of the things that helped me the most was the interview questions. Some of the examples of the questions (as well as some ways to answer those questions) were perfect.
Sports Management Student
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